Kindred Unveils Strategic Partnership With Stats Perform To Power Kindred Sportsbook Platform
Kindred Group plc, a well-known online gambling provider, has recently signed a comprehensive agreement with Stats Perform, a major sports data and technology business. The relationship is expected to greatly improve Kindred's proprietary sportsbook technology, the Kindred Sportsbook technology (KSP), by granting access to Stats Perform's extensive RunningBall and Opta product suites.
As part of the agreement, Kindred will have access to Stats Perform's whole RunningBall and Opta product suite, which includes real-time official sports data streams and player statistics. This information will enable Kindred's consumers to have a seamless in-play betting experience with reputable proposition betting markets based on player performance. Additionally, the arrangement includes the use of Stats Perform's novel live bet-builder tool, which provides users with a unique and interactive betting experience.
The partnership, which was announced on January 30, 2024, demonstrates Kindred's commitment to developing its sportsbook platform by incorporating high-quality, low-latency data from RunningBall and Opta. This connection seeks to provide Kindred consumers with the fastest and most frictionless betting experience possible. The RunningBall and Opta products are critical components in reaching this level of distinction, helping Kindred achieve its goal of creating a great sportsbook platform built around data and differentiation.
Stats Perform's Content Player Pro, a new content delivery platform, will play an important part in improving the overall consumer experience. It will deliver contextual data, preview films, live expected goals, and in-game momentum, enhancing the depth and engagement of Kindred's sports betting experience.
Andreas Reimblad, Director Sportsbook at Kindred Group, expressed enthusiasm for the increased strategic cooperation with Stats Perform. Reimblad emphasized the need of using the most up-to-date market data when developing the Kindred Sportsbook Platform. He feels that Stats Perform, with its knowledge, trusted brands, and consistent and unique data points, will be an invaluable partner in designing and launching their own sportsbook platform. Reimblad hopes that the cooperation will establish new benchmarks for providing Kindred's consumers with a unique and improved sports betting experience.
Andrew Ashenden, Stats Perform's Chief Betting Officer, also commented on the collaboration, underlining the expansion of a long-standing and extremely profitable relationship with Kindred. Ashenden was excited to assist Kindred reach new heights by leveraging Stats Perform's market-leading RunningBall and Opta technologies. Kindred sees the collaboration as an acknowledgment of the value that Stats Perform can provide to this exciting new partnership.
In short, the deal between Kindred Group and Stats Perform is expected to significantly improve Kindred's betting platform. Kindred intends to offer its consumers a cutting-edge and distinctive sports betting experience by leveraging Stats Perform's RunningBall and Opta product suites. The agreement underscores both firms' dedication to innovation, data-driven solutions, and offering a superior product in the ever-changing landscape of online sports betting.
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